Samsung Health aims to establish itself as a leading digital health and wellness platform by driving awareness, user acquisition, engagement, and retention for its Health app and services.
Requirements
- 8+ years of experience in marketing, app marketing, and performance marketing in consumer service field
- Strong analytical skills
- Experience in health tech, fitness, wellness, or consumer mobile apps
- ASO
- paid media
- PR
- event marketing
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase the visibility, adoption and continued engagement of Samsung health initiatives
- Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) from core paid, owned, earned and in-app channels to drive user growth
- Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, PR, event marketing and influencer marketing
- Optimize CRM, push notification, and email marketing to enhance user acquisition, engagement and retention
- Leverage growth marketing tactics such as referral programs, EPP, and community engagement
- Define and track key KPIs with product managers along with marketing KPIs (i.e., CTR/CTA, conversion rates, churn, etc.)
- Measure and understand campaign effectiveness
Other
- Bachelor degree in marketing, business administration, communication, digital marketing or related fields
- Excellent communication skills both oral and written
- Strategic thinking and problem-solving skills
- Creativity and storytelling
- Negotiation and influencing skills
