Princess Cruises is looking to fill a Senior Manager, Product Marketing & Guest Experience role to craft, shape, and execute strategic vision for comprehensive marketing campaigns and guest experiences across Shore Excursions, Retail, Celebration Key, and related partnerships to maximize revenue for onboard areas.
Requirements
- Experience in planning and strategizing communications programs
- Experience with developing marketing plans, strategic positioning decks, and go to market plans
- Proven project management experience, especially handling cross-functional departments, meeting key objectives and deadlines
- Strong organizational skills with the ability to manage multiple programs simultaneously
- Strong PowerPoint skills and ability to present concepts visually
- Ability to think critically and apply problem-solving skills
- Product development experience
Responsibilities
- Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences.
- Lead marketing projects and content that delivers on key business and brand objectives to meet onboard revenue targets.
- Develop communications and marketing plans to support strategic initiatives and drive product innovation.
- Build storytelling that creates excitement, demand and conversion for shore excursions.
- Develop content and support cross channel business areas including website, print, emails, videos, social, PR, onboard collateral (digital, print), onboard messaging and trade collateral that highlights new and existing shore excursion experiences.
- Establish prioritization of projects, clearly defining deliverables, timelines, and performance objectives.
- Work with creative team to input creative briefs and route creative to stakeholders for review, consolidated feedback and approvals.
Other
- Bachelor’s degree in marketing or related field or equivalent work experience
- 10–15 years of marketing experience (cruise line onboard marketing preferred)
- Five or more years of management experience
- Strong interpersonal and verbal and written communication skills to communicate with management, other departments, agencies, designers and colleagues
- Ability to negotiate, present and resolve complex controversial issues
