Walmart is looking to accelerate app adoption and lifecycle retention for its mobile app in the US market by defining innovative growth strategies and leading workstreams.
Requirements
- Knowledge of and demonstrated success with audience marketing disciplines: acquisition, lifecycle retention, brand, media, creative, content, product marketing and partnerships.
- Experience with consumer facing GTM strategies and digital product launches based on consumer driven insights.
- Solid understanding of marketing and media analytics and the ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.
- Knowledge of and interest in ecommerce customer and mobile consumer behavior.
- Proven project or product management leadership and ability to influence cross-functionally.
- Risk-taker, comfortable in fast-paced environment; capable of managing multiple projects, priorities.
- Strong communication and analytical skills with the ability to think strategically, but also dive in to complete work.
Responsibilities
- Influence and shape marketing strategies, positioning, and narratives using data and insights for target audiences in close collaboration with customer insights, product, retail marketing, and business stakeholders.
- Develop and execute go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners.
- Manage complex initiatives and lifecycle campaigns from inception through execution, including developing creative briefs, channel and media planning oversight and approvals.
- Product marketing: participate in product positioning, messaging, and launches to ensure customers understand and adopt new features.
- Lead strategic audience campaigns across the Walmart ecosystem, from developing creative briefs to securing approvals, and defining measurement in partnership with teams and stakeholders.
- Partner with performance marketing on outbound and owned channel strategies and programs that drive long-term app engagement and retention.
- Work closely with analytics partners to track and measure marketing campaigns to determine success or areas of improvement.
Other
- BA/BS degree in business, marketing or equivalent relevant experience with strong academic record.
- MBA a plus.
- 7+ years of overall marketing experience, including direct product and audience marketing in collaboration with product teams, business units, and stakeholders.
- 5+ years relevant experience in B2C ecommerce and digital marketing, with a strong preference for mobile platforms.
- Strong communication and analytical skills with the ability to think strategically, but also dive in to complete work.
