Xometry needs to build and lead a next-generation organic search and discoverability strategy to position itself as the default answer for manufacturing needs across various search engines and AI-driven ecosystems.
Requirements
- Mastery of modern SEO fundamentals (schema, structured data, crawl/indexation, JavaScript SEO, Core Web Vitals).
- Hands-on experience with generative AI/LLMs, and a deep understanding of how they shift search behavior.
- Proven ability to adapt content and technical infrastructure for AI-driven discovery.
- Proficiency with SQL, GA4, GSC, and enterprise SEO tools (SEMRush, Ahrefs, Screaming Frog, Botify).
- Ability to synthesize complex data into strategic recommendations.
- Comfort working directly with engineering to define requirements.
- Own requirements and work hands-on with engineering to ensure tracking, tagging, and schema are accurate, scalable, and optimized for LLM discoverability.
Responsibilities
- Build and own a forward-looking organic strategy that positions Xometry as the default answer across Google, Bing, ChatGPT, Gemini, Perplexity, and emerging AI-driven search engines.
- Move beyond keyword-based SEO to focus on answer engine optimization (AEO), structured data, and generative-friendly discoverability.
- Drive creation of authoritative, scalable content that supports both traditional search visibility and generative AI consumption.
- Conduct deep technical audits on crawlability, indexation, schema, and site performance, owning diagnosis and resolution.
- Analyze how engineers, buyers, and suppliers discover and consume manufacturing content across both search engines and LLM platforms, and directly translate insights into growth-driving actions.
- Own forecasting, structured testing, and performance measurement to quantify organic impact.
- Define, scope, and drive implementation of site architecture improvements, structured data pipelines, and product features that enhance discoverability (e.g., programmatic pages, calculators, content hubs).
Other
- 7+ years leading SEO strategy for large-scale, content-rich platforms.
- Marketplace, B2B, or technical industries are strongly preferred.
- Experience presenting to executives, managing agencies/vendors, and mentoring SEO teams.
- Strong ability to bridge technical and non-technical stakeholders.
- Curiosity and foresight to anticipate how search evolves in the next 3–5 years, and the creativity to operationalize that vision today.
