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Senior Manager, Trade Marketing

Revlon

$130,000 - $145,000
Aug 15, 2025
New York, NY, US
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Revlon is looking to drive brand performance and sales growth across retail and distribution channels, online and offline, by developing and executing strategic commercial & trade marketing plans.

Requirements

  • 7+ years of experience in trade marketing, shopper marketing, or sales within a relevant industry
  • Strong analytical skills with experience in data-driven decision-making
  • Proficiency in tools such as Nielsen/IRI, Excel, PowerPoint, and CRM systems
  • Experience working with major retailers across channels (e.g., Walmart, Target, Costco, Macy’s, Amazon)
  • Familiarity with digital trade marketing and e-commerce platforms
  • Strong understanding of shopper behavior, customer landscape, category management, and retail dynamics both online and offline

Responsibilities

  • Develop and lead the execution of trade marketing strategies and programs across key channels and accounts
  • Collaborate with Sales, Brand Marketing, and Category Management to align on go-to-market strategies and promotional calendars
  • Drive the voice of our customers in omnichannel trade marketing strategies, integrating digital tools, influencer activations, and e-commerce merchandising
  • Analyze market trends, shopper insights, and competitive activity to inform strategy and identify opportunities
  • Lead the development of customer-specific marketing plans and point-of-sale materials
  • Partner with Sales Teams and cross-functional partners to optimize in-store visibility and merchandising driving POS/POP/Display Ownership including performance reporting and recommendations for improvement
  • Monitor and report on the performance of trade marketing initiatives, providing actionable insights and recommendations

Other

  • This role is a Hybrid Role: Employees are expected to work from our New York, NY office [3] days per week and may work remotely the remaining days
  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Excellent project management and cross-functional collaboration skills
  • Strong communication and presentation skills
  • Background in CPG, food & beverage, or health & beauty industries
  • This role is bonus eligible.
  • Employees (and their families) are eligible for medical, dental, and vision benefits.
  • Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance
  • Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
  • Employees are also able to enroll in our 401k Retirement Savings Plan.
  • Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
  • Vacation will depend on role.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities