The American Academy of Family Physicians (AAFP) is looking to improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership.
Requirements
- Highly proficient with HubSpot or digital marketing automation tools.
- Relevant experience with guiding business principles of Revenue, Profit, Sales goals, Product Strategy, etc.
- HubSpot certification (preferred)
- Experience with email marketing automation tools
- Experience with digital channel execution and campaign performance
- Experience with product marketing strategy
- Experience with multi-channel digital advertising campaigns
Responsibilities
- Lead the design, execution and optimization of all email campaigns in HubSpot, including drip campaigns, automated workflows, customer journeys, transactional and ad hoc sends—aligned to the user lifecycle and product goals.
- Manage and coordinate the strategic marketing calendars, and/or campaign plans for product launches, renewals, and promotions.
- Develop and refine audience segmentation, A/B testing strategies, and performance analytics to improve engagement, ensure deliverability and compliance, and drive higher conversion and retention across all email marketing efforts.
- Lead the planning, execution and optimization of multi-channel digital advertising campaigns (search, display, social, etc.) that support product goals and align with audience behaviors and funnel stages.
- Analyze campaign performance to guide real-time adjustments, future media planning, and broader cross-channel strategy integration.
- Maintain detailed campaign documentation, including briefs, timelines, asset needs and approval workflows.
- Collaborate with organic social, content strategy, website strategy and user experience to drive revenue goals upward.
Other
- Requires a bachelor’s degree in communications, marketing, or related area (or through equivalent work experience), plus a minimum of six years related work experience.
- Attention to detail.
- Proven communication skills in articulating ideas, collaborating with colleagues, and giving and receiving feedback.
- Comfort working in a fast-paced, deadline-driven environment.
- Travel: Possible 3-5 days travel annually
