Delta Dental of California is looking to solve business challenges by identifying growth opportunities, evaluating market opportunities, assessing business performance, and conducting predictive marketing and business analytics.
Requirements
- Advanced proficiency utilizing MS SQL Server to transform, analyze and extract data from large, disparate databases
- Data visualization: expertise designing and building Tableau dashboards to visualize and report on trends and relationships in our data
- Data querying from data warehouses, data analytics, and developing and communicating insights for analyses
- Advanced knowledge and practical experience applying statistical methodologies including A/B testing, and linear & logistic regression
- Utilizing Python to join data from disparate sources and prepare data for analysis in a methodical and repeatable manner
- Expertise applying data analytics and statistical analysis methods for the purpose of driving marketing strategy in a direct-to-consumer environment
- Proficiency utilizing reporting and analytics functionality in Salesforce
Responsibilities
- Execute complex marketing and business data analysis using multiple data sources to achieve quantifiable results
- Manage end-to-end marketing and business analytics project planning, execution, testing, and insights delivery
- Analyze market data, sales activity, network depth and breadth, network financial, and segment performance trends to identify and help the business focus
- Provide support to Segment Strategy, Integrated Marketing, Sales, Network Development, and Product Strategy teams
- Identify business challenges, formulate a data plan, drive the insights, and develop solutions to enable the business teams to perform at the highest levels
- Conduct predictive marketing and business analytics
- Develop solutions to enable the business teams to perform at the highest levels
Other
- Master’s degree or foreign degree equivalent in Analytics, Business Administration, Statistics or other quantitative field
- One year of experience in the job offered or related role
- Must live within reasonable commuting distance from HQ and able to appear in office as required
- Ability to communicate key findings and recommendations to support data driven and evidence-based decision making
- Developing effective and concise written reports and presenting on them to senior level stakeholders
