GitLab is looking to establish its Product Led Growth (PLG) analytics from the ground up to inform its go-to-market strategy during this transformation.
Requirements
- Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards.
- Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations.
- Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes.
- Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment.
- Experience building DBT models and using Python for complex data analysis is helpful but not required.
Responsibilities
- Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist.
- Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies.
- Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders.
- Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance.
- Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel.
- Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions.
- Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation.
Other
- Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders.
- Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non-technical audiences.
- Comfort working in an all-remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices.
- Alignment with GitLab’s values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles.
- Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement.
