The Senior Product Marketing Manager is responsible for planning and executing product marketing launches and releases that align with the overall marketing strategy. This role will play a critical part in driving demand for the brand’s product portfolio, with a primary focus on bats, gloves, and protective equipment.
Requirements
- Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
- Project management platform experience (Wrike, Asana, Basecamp, etc.).
- Proven success in launching and scaling products across retail and ecommerce channels
- Knowledge of baseball and fastpitch softball, with an understanding of consumer needs and market dynamics preferred.
- Advertising/production knowledge and sports experience preferred.
- Agency background/knowledge preferred.
Responsibilities
- Lead the development and execution of product marketing strategies for high impact product launches and portfolio growth (Go-to-Market’ initiatives, campaigns, and product launches)
- Assist and write 360-degree marketing briefs outlining strategy and creative
- Content creation (brainstorming, planning and execution) of various photo/video shoots
- Social media specific content creation, storytelling, and influencer/ambassador network
- Partner with product management, sales and brand teams to align road maps and GTM strategies
- Support brand engagement and grassroots teams, communicate marketing updates and strategies, drive content development
- Collaborate with cross functional teams to execute marketing initiatives from brainstorm through execution annually.
Other
- Bachelor’s degree or equivalent work experience required.
- 8+ years’ experience in Marketing (Brand Marketing, Retail Marketing, Social Media, Creative Content, Events, etc.).
- Strong verbal, written, presentation, and communication skills.
- Extremely detailed and deadline orientated.
- Excellent organizational skills.
