Smith+Nephew is looking to drive sustained revenue growth in the highly competitive Robotics market by developing and implementing effective downstream marketing strategies and tactics for their US Knees Robotics division.
Requirements
- 5+ years downstream marketing leadership in the Orthopedics and Robotics market
- Experience in providing marketing guidance - taking consumers/clients insight, and using it to drive thinking and good decisions, is required.
- Understanding of competitive products and go to market models is a plus.
- Understanding of direct and in-direct sales channels is a plus.
Responsibilities
- Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue each product category.
- Implement go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
- Launch Planning and Portfolio lifecycle management.
- Collaborate with Upstream Marketing and other functions to represent the US Market needs from an innovation perspective.
- Annually create and present marketing plans partnering with global marketing, sales management, medical education, sales training, digital, and supply planning.
- Develop and lead monthly reviews to ensure commercial and cross-functional alignment.
- Work with the Knees Reconstruction Team and Sales Leadership to develop tools and resources to support their efforts on the product lines.
Other
- Leading a team of 2-3, you will develop and maintain a deep understanding of the Joint Reconstruction and Robotic market landscape: market trends, customer priorities, and competitive landscape to shape our go to market approach.
- Strong people leader
- Actively contribute to leading the US Knees Robotics Marketing team towards continued growth and organizational development, while building best-in-class marketing capabilities.
- Highly visible internally and externally serving as a critical member of our US Recon and Robotics Commercial Marketing team.
- Deploy pricing guidelines into local markets, lead pricing exceptions process, and provide geography-specific input into pricing decisions.
- Bachelor's degree, MBA ideal
- 2+ years management experience
- Travel: up to 50%
