Smith+Nephew is looking to drive sustained revenue growth in the highly competitive Robotics market for their US Knees division by developing and implementing effective downstream marketing strategies and tactics.
Requirements
- 5+ years downstream marketing leadership in the Orthopedics and Robotics market
- Experience in providing marketing guidance - taking consumers/clients insight, and using it to drive thinking and good decisions, is required.
- Understanding of competitive products and go to market models is a plus.
- Understanding of direct and in-direct sales channels is a plus.
Responsibilities
- Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue each product category.
- Implement go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
- Launch Planning and Portfolio lifecycle management.
- Collaborate with Upstream Marketing and other functions to represent the US Market needs from an innovation perspective.
- Annually create and present marketing plans partnering with global marketing, medical education, sales training, digital, and supply planning.
- Develop and lead monthly reviews to ensure commercial and cross-functional alignment.
- Work with the Knees Reconstruction Team and Sales Leadership to develop tools and resources to support their efforts on the product lines.
Other
- Directs efforts on leading, planning, and driving downstream marketing strategies and tactics
- Lead a team of marketing managers focused on developing and implementing marketing strategies
- Strong people leader
- Actively contribute to leading the US Knees Robotics Marketing team towards continued growth and organizational development, while building best-in-class marketing capabilities
- Highly visible internally and externally serving as a critical member of our US Recon and Robotics Commercial Marketing team
