PlayStation is looking to shape the future of its products and services by uncovering deep insights about current and future users through rigorous research.
Requirements
- Demonstrated fluency in survey research, A/B testing, statistical analysis, modeling, and quantitative behavioral analysis.
- Proficiency in tools like SPSS, R, Python, or similar.
- Expertise in conducting survey research end-to-end including questionnaire writing, survey programming, ensuring representativeness, fielding, analysis and reporting.
- Strong grounding in qualitative methods (e.g., IDIs, usability testing, ethnography) and Quantitative methods, with a track record of crafting research programs that integrate multiple methods, leading to holistic insights.
- Skilled at identifying high-leverage research opportunities and aligning them with business objectives, product strategy, design and innovation goals.
- Ability to convey complex ideas visually and verbally through reports, dashboards, infographics, and frameworks.
Responsibilities
- Design and lead mixed methods research programs that integrate qualitative (e.g., interviews, usability testing, ethnography) and quantitative approaches (e.g., surveys, segmentation, A/B testing, modeling, behavioral analytics) to deliver holistic insights.
- Lead high-impact survey-based research, segmentation, experimental design, modeling, and behavioral analytics.
- Ensure methodological rigor and statistical validity across all quant efforts.
- Translate complex findings into actionable recommendations using storytelling, data visualization, and business impact framing.
- Support product strategy, design, and innovation goals.
- Partner with Product and Business partners to evaluate product-market fit, willingness to pay, business model viability, and emerging technology readiness.
- Orchestrate external vendors for large-scale ad hoc and recurring research initiatives.
Other
- 6+ years in UX Research roles or similar, with proven impact across exploratory and evaluative projects.
- Experience in assessing business models, conducting market sizing, value chain analysis, or willingness-to-pay research is a plus.
- While prior experience in gaming, media or software is welcome, it is not required.
- Coach peers and partners on quantitative and mixed methods approaches.
- Support a culture of innovation, curiosity, and experimentation.
