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Generac is seeking a Senior Paid Media Analyst to own and drive analytics initiatives related to media performance measurement, marketing attribution, and advanced reporting to deliver data-driven insights and solutions, supporting strategic goals and enhancing business outcomes.

Requirements

• Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
• Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.
• Strong expertise in SQL and familiarity with R or Python.
• Solid knowledge of data modeling and integration techniques.
• Ability to analyze large, complex datasets to identify trends and deliver actionable insights.
• Strong understanding of business metrics and forecasting techniques.
• Create and deploy predictive models

Responsibilities

• Manage analytics workstreams focused on media performance measurement and marketing attribution.
• Conduct ad hoc and deep-dive analyses aligned with team priorities.
• Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
• Work cross-functionally to analyze the impact of experimentation on marketing metrics.
• Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
• Create and maintain dashboards to monitor strategic KPIs.
• Collaborate with various teams to consolidate data from multiple sources into unified repositories.

Other

• Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.
• Proven ability to collaborate effectively within a team and with cross-functional stakeholders.
• Exceptional attention to detail with a commitment to accuracy and timeliness.
• Occasional travel.
• The salary range for this role is 84,500 - 120,000.