Atlassian is looking to shape the adoption and momentum of Rovo, its flagship AI product, by hiring a Senior Product Marketing Manager to drive strategy, inform onboarding, roadmap, and unlock adoption through rigorous analysis and customer insight.
Requirements
- Analytical and strategically minded
- Passionate about bringing innovative products to market with customer focus
- Experience with data, conversion, experimentation, and storytelling that connects users to product value
- Ability to develop crisp, compelling messaging that differentiates Rovo in a fast-evolving AI market
- Experience with user behavior analysis and conversion optimization
- Ability to design and execute messaging, onboarding, and content experiments
- Experience with cross-functional collaboration and partnership with Product, Analytics, Design, Growth, and Sales
Responsibilities
- Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Design to align product strategy with market opportunities and growth potential.
- Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention. Identify friction points in the user journey and partner with Product, Growth, and Analytics to test and iterate on improvements.
- Positioning & Messaging: Develop crisp, compelling messaging that differentiates Rovo in a fast-evolving AI market. Ensure messaging is rooted in customer insights and resonates with technical and business audiences alike.
- Conversion Optimization: Analyze user behavior across the funnel to uncover conversion drop-offs and growth levers. Design and execute messaging, onboarding, and content experiments to improve trial, usage, and paid conversion.
- Go-to-Market Planning: Partner with cross-functional teams to launch awareness and adoption campaigns, and growth motions. Ensure campaigns are informed by customer needs and GTM efforts are tied to measurable business outcomes.
- Cross-Functional Collaboration: Work hand-in-hand with Product, Analytics, Design, Growth, and Sales to align on goals, share insights, and create cohesive customer experiences.
Other
- Bachelor's degree or equivalent experience
- Ability to work in a distributed-first company with virtual interviews and onboarding
- Ability to work in any country where Atlassian has a legal entity
- Ability to support Atlassian's culture and values
- Ability to provide accommodations or adjustments at any stage of the recruitment process
