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Senior Principal Outbound Product Manager - CRM - Sales Force Automation (SFA)

ServiceNow

$187,600 - $328,300
Aug 25, 2025
Santa Clara, CA, US
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ServiceNow is looking to scale its CRM and Industries Workflows products by improving customer experiences and driving customer loyalty. The company aims to achieve this by enhancing its Sales and Order Management solution, particularly its Lead & Opportunity Management capabilities, and ensuring the market and customer ecosystem understands the value delivered.

Requirements

  • Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
  • 12+ years of Product Management or related experience with Sales Force Automation solutions including Lead Management, Opportunity Management is necessary
  • Experience in Solution Consulting / Solution Architecture / Enterprise Architecture functions is a plus

Responsibilities

  • Create high-quality enablement content that describes the value of the product innovation with a focus on Lead & Opportunity Management capabilities of our Sales and Order Management solution
  • Develop a deep understanding of and document, customer use cases and success outcomes to influence the product roadmaps
  • Develop best practices assets including early product demos to drive product adoption by customers and partners
  • Become a trusted resource to promote the CRM product vision with industry influencers, strategic partners and analyst firms.
  • Work in close coordination with Inbound Product Management, Product Marketing, Product Success and Technical Alliances to define product strategy, release themes, go-to-market and customer adoption plans.
  • Lead cross-functional teams to accomplish our goals.

Other

  • Very strong written and oral communication skills
  • Strong bias towards action, being hands-on with product, and a sense of urgency to “win” in the market
  • Excellent people and management skills to interact with customers, executive staff, colleagues and cross-functional teams, and third parties