Electronic Arts is looking to build a new kind of mobile platform, Project Air, which is powered by AI and real-time interaction. This platform aims to be a creative stage, storytelling tool, and social experience, blending elements of TikTok, Pixar, and The Sims to create a unique interactive entertainment experience.
Requirements
- 5+ years of experience in digital product design with measurable impact on mobile UX and shipped consumer products.
- Portfolio demonstrating excellent interaction design, visual craft, and thoughtful motion in real-world, shipped experiences.
- Fluency in Figma and comfort with motion/interaction tools (Rive, After Effects, Lottie, and/or SwiftUI).
- Strong storytelling instincts—clear hierarchies, pacing, and emotion in interface design.
- Experience collaborating closely with Product and Engineering in fast, iterative environments (0→1 and 1→n).
- Curiosity for new creative technologies (AI, real-time systems, mobile-native formats) and how they unlock new UX patterns.
- Clear written and verbal communication; ability to give and receive feedback with a high bar for craft.
Responsibilities
- Design high-impact product surfaces and interaction flows, with emphasis on motion and visual craft that balance utility, delight, and speed.
- Establish reusable UI components and interaction patterns in close partnership with Engineering, with clear documentation to ensure implementation consistency.
- Lead the definition of our motion and storytelling system using tools like Rive, After Effects, Lottie, or SwiftUI; deliver lightweight, performant animations that scale across the app.
- Prototype rapidly (Figma/Prototyping tools/SwiftUI) to explore new AI-driven interactions and reduce ambiguity before build.
- Collaborate with Product & Research to run lean usability tests; translate insights into iterative design improvements.
- Partner with Engineering to ensure high-quality implementation (redlines, specs, accessibility criteria, QA on device).
- Uphold accessibility and performance best practices; instrument and review design quality via analytics and user feedback loops.
Other
- Shape the soul of a product that blends AI, emotion, and play.
- Work with a world-class, multidisciplinary team inside EA’s Ventures group.
- Invent new experiences at the intersection of storytelling, character, and real-time technology.
- Help define the future of human-AI collaboration — from the inside.
- Participate in critiques and cross-functional reviews; communicate decisions with clarity and rationale.
