The Farmer's Dog is looking to innovate and expand its New Products portfolio to meet emerging customer needs and drive growth in the pet food industry.
Requirements
- You have 8+ years in physical product innovation, development, and/or strategy roles within physical consumer products (food industry experience is a plus!)
- You have a proven track record of developing new physical products from concept through commercialization and optimizing existing products based on in-market performance.
- You have a highly analytical background and a proven track record of translating data, consumer insights & market trends into action and consumer-facing impact. Bonus points for Looker experience
- You are familiar with product development processes including prototyping, manufacturing, product testing, packaging development, and regulatory compliance.
Responsibilities
- Develop and execute a strategic roadmap for our New Products portfolio, aligning innovation opportunities with our company mission, market demand and customer needs
- Demonstrate a deep understanding of our customers by constantly speaking with them as well as conducting consumer and market research to identify, size & prioritize whitespace
- Conceptualize new physical products, define product features and requirements, build business cases to drive prioritization, and generate cross-functional buy-in
- Regularly track and report on in-market product performance by diving deep into quantitative and qualitative data to drive continuous product optimization (e.g. sensory improvements, nutrition enhancements, cost reductions, packaging refinements)
- Drive project execution, maintaining clear timelines and facilitating collaboration between functions to ensure alignment on goals, expectations, and execution
- Collaborate deeply with R&D, Manufacturing, and Packaging throughout the end-to-end development process—including prototyping, production trials, and scale-up
- Partner with on-staff Veterinarians & Food Quality teams to define & uphold rigorous product standards, and with Legal to validate claims and labeling requirements
Other
- We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space.
- You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
- You lead through others and have strong cross-functional collaboration and project management skills, balancing big-picture strategy with hands-on execution.
- You're ruthless when it comes to prioritization, closing feedback loops, eliminating false blockers and seeing around corners to anticipate challenges before they happen.
- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
