The Farmer's Dog is looking to improve the plan management experience for their customers by creating seamless, cross-platform, and omnichannel experiences that guide customers to the right plan for their dog as their needs change, ultimately improving digital experience and retention.
Requirements
- You have 5+ years of product management experience, including at a subscription-based eCommerce company.
- You have a demonstrated track record of distilling insights from data, especially connecting physical world behaviors and events to customer retention to define features that improve the customer experience
- You are a skilled and creative user of tools and resources that help define customer needs and the features we should build to improve retention, personalization, and the overall digital + physical experience
- Leverage quantitative and qualitative data to deeply understand the customer journey across all segments, mindsets and personas. Use this data to develop compelling hypotheses for experimentation
- Be the lead analyst on your pawd on everything data, from impact / prioritization assessments to comprehensive analysis plans. Elicit the support of specialized data scientists and analysts when needed
- Run customer interviews, concept testing and usability testing with our product design group to ensure that you can represent our customers inside and out
- Partner with folks across the organization to ensure a cohesive experience across all of our digital AND physical products for new customers
Responsibilities
- Lead a cross-functional pod to create a seamless plan management experience for our customers
- synthesizing a wide variety of data (quant and qual) to build cross-platform and even omnichannel experiences that guide customers to the right plan for their dog (puppies, seniors and many more segments) as their needs change
- distill these insights into an actionable product roadmap, then scope, build, and ship high-impact features that meaningfully improve the digital experience and retention by improving the lives of our customers and their four-legged companions
- working alongside a small group of stellar engineers, designers and lifecycle marketers to bring experiences to life in impactful iterations, broken down from a holistic vision spanning our physical and digital experiences that you use as your guiding light
- Lead with a vision for your areas of the account, then identify both high-potential bets and high-certainty iterative improvements to move the needle
- Partner hand-in-hand with product design, engineering, data analytics, leadership and other key stakeholders to ensure space to get them done
- Lead the ideation, development, testing and launch of joyful experiences that improve the holistic experience and retention, including experimenting with segmentation, personalization and recommendations
Other
- customer-obsessed Senior Product Manager
- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
- You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
- You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making
- You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations
