Mactac is looking to accelerate profitable revenue growth by developing and delivering a clear strategy and execution plan for product line AOP, focusing on product strategy, lifecycle management, and pricing for their Roll Label segment.
Requirements
- Working knowledge of personal computers (Outlook, Word, Excel, PowerPoint).
- Background in Pressure Sensitive Adhesives, Printing, Distributor, and/or Technical products preferred
- Basic understanding of applicable equipment fundamentals.
- Good knowledge of present and potential markets for assigned product(s) - including specific accounts by geographical location, potential sales volume, possible purchasing and management contacts, etc.
- Good knowledge of manufacturing processes, quality standards, product specifications and customer requirements.
- Good knowledge of the ancillary suppliers and products that are used in concert with assigned products.
- Demonstrated success in applying market intelligence, customer insights, and competitive analysis to shape product strategy and deliver differentiated, commercially viable solutions that meet evolving customer needs.
Responsibilities
- Product Portfolio Management, including launching new and innovative products and introducing competitive "me too" offerings to capture market share
- Pricing Strategy and Execution
- Customer and Market Engagement
- Strategic Planning and Forecasting
- Conduct in-depth analysis of market trends and dynamics, customer feedback, and the competitive landscape to identify growth opportunities aligned to Mactac's goals and objectives.
- Collaborate with R&D and Innovation to define product requirements, value propositions, launch strategies, and repositioning efforts.
- Manage the lifecycle of existing products, including enhancements, rationalization, and end-of-life planning.
Other
- Minimum 10 years of experience in product management, marketing, business development, or innovation roles, with a strong track record of launching new products, repositioning existing offerings, and driving market growth through strategic market insights and execution.
- Must possess ability to work well under pressure, handle multiple projects simultaneously and meet deadlines.
- Strong leadership skills and the ability to coach and influence others.
- Verbal and written communication skills, including the ability to interact will all levels of personnel both within and outside MACtac
- Strong organizational, planning, administration, problem solving, time management and interpersonal skills to effectively manage business growth.
