Bloomberg is looking to define and develop its next-generation advertising measurement, targeting, and performance optimization products to empower advertisers and internal stakeholders to derive actionable insights and demonstrate value at scale across display and video.
Requirements
- Technical proficiency in APIs, data pipelines, identity systems, and large-scale data architectures.
- Deep understanding of advertising measurement methodologies, including attribution, incrementality, and multi-touch modelling.
- Passion for data-driven decision-making and comfort with SQL or data analytics tools.
- Experienced leader with 8+ years in product management focused on ad tech, data platforms, or measurement/analytics products.
- Proven track record to translate sophisticated data into actionable insights that advise business and product strategy.
- Staying ahead of industry trends such as cookie deprecation, differential privacy, and the rise of clean rooms
Responsibilities
- Define the strategy and roadmap for Bloomberg’s advertising measurement, data, and targeting ad products, defining how success is measured, optimized, and communicated across video and display
- Develop an understanding of Bloomberg’s ad platforms, ad product ecosystem, audience and signals; recommending new opportunities and products.
- Lead the design and implementation of scalable, privacy-safe measurement and targeting solutions — including attribution, lift testing, MMM, and identity resolution frameworks.
- Collaborate with global engineering and data science teams to develop advanced ML-based optimization and targeting capabilities, including modelled audiences and predictive performance insights.
- Drive innovation in ad reporting by developing API-based, real-time analytics and performance dashboards that improve transparency and advertiser confidence.
- Partner with legal and compliance teams to ensure all data products adhere to privacy standards (e.g., GDPR, CCPA) and Bloomberg’s internal data governance principles.
- Monitor and evolve KPIs — including CPA, CPI, ROAS, and engagement metrics — using experimentation frameworks to guide optimization, ensuring that Bloomberg is well positioned to deliver campaign ROI.
Other
- Work cross-functionally across Bloomberg Media, Sales, and Product to ensure measurement solutions drive meaningful business outcomes and client satisfaction.
- Represent Bloomberg’s thought leadership in the advertising and data measurement space
- Strong cross-functional collaborator with experience influencing stakeholders across Engineering, Sales, Marketing, and Legal.
- Excellent communication and leadership skills, able to align diverse teams and present clearly to executives and clients alike.
- Bachelor’s or Master’s degree or equivalent experience in a quantitative field such as Computer Science, Statistics, Mathematics, or Economics (MBA preferred).
