DICK'S Sporting Goods is looking to enhance its customer data capabilities to enable better personalization, targeting, loyalty programs, and Retail Media activation. The core problem is the need for a unified, accurate, and actionable view of customer data across all touchpoints to drive improved customer engagement and business outcomes.
Requirements
- An advanced understanding of Product Management
- Advanced knowledge and application of human-centered design practices
- Understanding of a product lifecycle
- Understanding of the software development lifecycle
- Ability to balance business objectives & customer needs
- Success in defining a cohesive product vision, strategies and roadmap
- Ability to speak to and application of complex product concepts
Responsibilities
- Define and enhance the Customer 360 data model as a unified enterprise source of truth for all customer engagement, integrating signals across purchase history, loyalty, eCommerce, app, marketing, and services.
- Reimagine customer data capabilities to support activation squads (loyalty, personalization, omni-channel experiences, Retail Media, data science, BI), enabling seamless audience creation and consistent customer insights.
- Lead the development of customer identity resolution capabilities (deterministic and probabilistic), enabling accurate cross-channel recognition and improved customer engagement.
- Collaborate with cross-functional partners to scale insights, activation, and personalization strategies, leveraging advanced modeling and segmentation approaches.
- Works closely with software engineering to ensure delivery of products map to customer experience and business requirements within needed timelines.
- Manages testing to detect and fix issues to make necessary improvements.
- Writes user stories to articulate work to be done by software engineering that support outcome delivery.
Other
- This is a fully remote position.
- This role is not eligible for immigration sponsorship.
- At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.
- Cameras must be on during all virtual interviews.
- AI tools are not permitted to be used by the candidate during any part of the interview process.
