GM is looking to solve the business problem of effectively communicating the product strategy and features of Cadillac, their lead technology brand, to ensure alignment with brand positioning and business goals. This involves managing complex communications initiatives and acting as a central point of expertise for the Cadillac vehicle portfolio.
Requirements
- Proven ability to lead complex initiatives and influence cross-functional teams.
- Strong analytical, writing, and strategic thinking skills.
- Established program management experience.
- Familiarity with digital storytelling and media asset workflows.
Responsibilities
- Lead the development and execution of product communications strategies across the vehicle lifecycle, ensuring alignment with brand positioning and business goals.
- Serve as the go-to expert on Cadillac’ s vehicle portfolio, including features, specs, pricing, target audiences, and competitive positioning.
- Manage the creation and distribution of media assets including B-roll, photography, and digital content.
- Collaborate with engineering, design, and media fleet teams to track vehicle testing schedules and support media integration.
- Partner with internal stakeholders including legal, product planning, research, brand marketing, sales, and agency teams to ensure message consistency and accuracy.
- Monitor and communicate product updates and changes with urgency and precision across the organization.
- Align communications with marketing language and activations, ensuring cohesive storytelling across channels.
Other
- Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Mountain View, or Warren, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.
- 6–8 years of experience in product communications, brand strategy, or a related field.
- Passion for the automotive industry and GM’s product portfolio.
- Experience managing multiple priorities and working independently.
