Hunter Douglas is seeking to improve lead generation, optimize the consumer journey, and elevate dealer visibility in organic search for their consumer-facing websites.
Requirements
- 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands.
- Hands-on experience with local SEO platforms like Soci or Brightedge Local.
- Strong understanding of customer journey SEO, including how to structure content for different intent stages.
- Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
- Familiarity with AI tools for SEO research, content generation, and SERP monitoring.
- Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows.
- Experience supporting dealer/distributor business models or franchise ecosystems.
Responsibilities
- Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives.
- Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery.
- Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action).
- Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends).
- Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites.
- Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types.
- Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners).
Other
- Bachelor's degree required.
- Collaborative mindset with experience working across product, paid media, and content teams.
- Time off with pay
- 401(k) plan with a degree of employer matching
- Paid parental leave
