L.L.Bean is seeking to enhance customer retention and engagement through personalized, data-driven experiences across digital channels, including email, SMS, print and paid media.
Requirements
- Experience with marketing technology platforms, including ESPs, CDPs, and automation tools.
- Proficiency in web analytics tools (GA4), SQL, Tableau;
- Experience with Agile/Scrum and JIRA.
- Strong understanding of lifecycle marketing, personalization, and Customer Marketing channels.
- Technical or quantitative discipline preferred.
- 5+ years of product management experience, with a focus on Customer Marketing, Martech, or customer engagement platforms.
- Strong understanding of retail industry domains, both from a customer and a technical perspective
Responsibilities
- Define and own the Customer Marketing product vision and roadmap, aligning with business goals and customer retention strategies.
- Translate lifecycle marketing needs into scalable product solutions and capabilities.
- Lead cross-functional teams through the full product lifecycle—from ideation and prioritization to development and launch.
- Establish and monitor success metrics to evaluate Customer Marketing effectiveness and inform prioritization.
- Build and maintain a robust testing pipeline to support experimentation and continuous improvement.
- Leverage tools like GA44, Tableau, SQL, and CDP to surface insights and drive product decisions.
- Partner with internal teams and external vendors (e.g., ESPs) to ensure seamless execution and integration.
Other
- Bachelor’s degree required;
- Excellent communication, stakeholder management, and strategic thinking skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Strong strategic thinking, and practical planning skills
- Excellent communication skills and ability to partner with business and technical teams in addition to vendors
