Entrata is looking to shape how they activate, retain, and expand their user base for their Homebody product by leading early Product-Led Growth (PLG) initiatives and driving measurable, company-level impact.
Requirements
- Demonstrated experience developing and launching AI-native products, with working knowledge of prompt engineering, LLMs, and AI/ML-powered features.
- Deep experience with analytics platforms (Amplitude, Google Analytics, Mixpanel) and experimentation frameworks.
- Technical fluency, able to discuss technical trade-offs and understand backend/frontend system interactions.
- Track record of shipping growth features or experiments that moved key metrics.
- Experience in fast-paced, iterative product development environments.
- Experience launching or scaling PLG motions in B2B SaaS environments.
- Strong experience with B2C and marketplace monetization, including ARPU growth and partner integrations.
Responsibilities
- Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization.
- Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments.
- Spearhead the development of a direct-to-consumer marketplace within the Homebody platform, optimizing conversion funnels and managing partner integrations.
- Define and drive the product strategy for AI-powered features, such as a resident AI chat assistant and AI-driven sentiment analysis.
- Partner with PMs across the organization to support their growth strategies by defining metrics, identifying opportunities, and executing experiments.
- Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects.
- Become an expert in analytics tooling and guide teams in instrumenting and leveraging data effectively.
Other
- Bachelor’s degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience.
- 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work.
- Strong communication and collaboration skills across technical and non-technical teams.
- MBA or advanced degree in a quantitative or technical field.
- Background in both B2B and B2C product growth settings.
