Zoetis is looking to enhance its marketing automation capabilities within Salesforce Marketing Cloud to support the US business. This involves improving targeted campaign execution, developing personalized customer journeys, and ensuring efficient operations through clear SOPs and business requirements.
Requirements
- Salesforce Marketing Cloud Email Specialist Certification, Required
- Salesforce Marketing Cloud Administrator Certification, Preferred
- Salesforce Marketing Cloud Developer Certification, Preferred
- Python, Azure Experience Required
- Strong technical skills in HTML, email building, landing pages, and marketing automation tools.
- Knowledge of lead routing tools and customer journey mapping.
- Experience working with Azure, tableau, Lead Scoring, Audience builder, & Python strongly preferred
Responsibilities
- Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partners as US roadmap for capabilities.
- Ensure clear communication and alignment between business and IT teams to facilitate the successful implementation of marketing automation solutions related to salesforce marketing cloud.
- Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners
- Develop and implement effective SOPs and processes to streamline operations and enhance efficiency.
- Execute Salesforce Marketing Cloud campaigns, including the digital HTML building of emails, landing pages, and automation into lead routing tools.
- Build and optimize customer journeys from a technical point of view, ensuring seamless and personalized customer experiences.
- Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns.
Other
- Minimum of 7-10 years of experience in digital marketing, with a focus on marketing automation and Salesforce Marketing Cloud
- Excellent project management skills, with a demonstrated ability to manage multiple projects and meet deadlines
- Proven experience in translating business requirements into technical specifications and managing SOPs.
- Strong Interpersonal skills, negotiation and collaboration required
- Office based role, Hybrid
