Apple Services Marketing is seeking an experienced Product Manager to lead the development and evolution of their MarTech data ecosystem to enable stakeholders to make data-informed decisions, optimize campaigns, and accurately measure performance.
Requirements
- 7+ years of professional experience with a minimum of 5+ in AdTech/MarTech product management and/or related professional experience in a high-tech company
- Experience with marketing measurement methodologies (first-touch, last-touch, multi-touch, modeled attribution, incrementality)
- Understanding of digital marketing ecosystems, including paid media platforms (Google, Meta, programmatic), CRM systems, and web/app measurement technologies
- Knowledge of privacy regulations impacting marketing data (e.g., GDPR, ATT etc.)
- Ability to articulate complex technical concepts and solutions to a diverse set of stakeholders, tailoring technical depth for audiences across marketing, analytics, and engineering
Responsibilities
- Own the vision, goals, strategy and product roadmaps across a suite of data products
- Work closely with cross-functional teams to support feature intake and shape feature roadmaps based on business priority and stakeholder feedback
- Collaborate closely with analytics, data science, and engineering partners to ensure data outputs are transparent, accurate, and actionable
- Oversee the development and enhancement of a centralized marketing data platform that aggregates, standardizes, and surfaces campaign and performance data for external marketing effectiveness
- Translate complex technical requirements into clear business impact stories for non-technical partners
- Responsible for creation of UAT test cases for features within their space
- Coordination with engineering on QA, Regression, Integration and other testing
Other
- 7+ years of professional experience with a minimum of 5+ in AdTech/MarTech product management and/or related professional experience in a high-tech company
- Excellent written and verbal communication skills, especially when explaining technical topics to non-technical audiences
- Deep understanding of customer needs, maintained by regularly absorbing feedback, research, and insights from multiple sources
- Superb customer focus and collaboration skills, with a knack for building strong relationships to better understand and meet customer needs
- History of delivering measurable, meaningful outcomes that drive success for the product, product area, or team
