Luxury Presence is looking to evolve its AI Social Specialist to help real estate professionals build their personal brands and engage with their communities, transforming how they operate and grow their businesses.
Requirements
- 5+ years building social media products, creator tools, or community platforms, preferably in B2B SaaS, marketing tech, or creator economy
- Deep understanding of social media dynamics across platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube) including algorithm mechanics, content optimization, and engagement psychology
- Strong grasp of content creation workflows, social media management tools, and influencer marketing principles
- Data-driven approach to social metrics while maintaining intuition for the qualitative aspects of social success
- Background building AI-powered content creation, social automation, or creator tools
- Familiarity with social media APIs, content management systems, and marketing automation platforms
- Experience with creator economy trends, influencer marketing platforms, or personal brand monetization strategies
Responsibilities
- Own the end-to-end product strategy and roadmap for our AI Social Specialist, expanding to a comprehensive social platform
- Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement
- Build sophisticated content creation tools for agents who are establishing themselves as local market influencers and thought leaders
- Create listing engagement strategies and tools that maximize property exposure through strategic social amplification
- Design inbox management, automation, and lead generation features that convert social engagement into qualified prospects
- Partner with AI/ML teams to develop content recommendation engines, optimal posting algorithms, and engagement prediction models
- Work cross-functionally to integrate social tools with our existing CRM, website, and marketing automation ecosystem
Other
- 7+ years of experience in Product Management
- Active social media presence with demonstrated understanding of what drives authentic engagement and brand building
- Excellent collaborator with ability to work across product, engineering, AI/ML, and marketing teams
- Proven track record of shipping products that drive measurable social engagement and business outcomes
- Deep empathy for content creators and understanding of the challenges of building a personal brand
