Ford is looking to transform its existing fragmented vehicle care experience into a cohesive, data-driven platform that empowers Ford owners with actionable vehicle health insights and intuitive tools, addressing the current $482M in lost parts revenue opportunity.
Requirements
- 5+ years of progressive experience in a product management role, ideally with a focus on mobile applications or digital customer experiences
- Proven experience using data and analytics to inform product decisions and influence stakeholders, including executive leadership
- Demonstrated experience with mobile feature delivery, including making prioritization decisions and managing tradeoffs in app development cycles
- Experience defining and working with KPIs and OKRs to measure mobile product success
- Experience facilitating user interviews, usability testing, and other market research activities, particularly for mobile applications
- Experience working with connected vehicle platforms, telematics data, or automotive mobile applications
- Experience with vehicle diagnostics data, prognostics, or automotive health monitoring systems
Responsibilities
- Define and Own the FordPass Vehicle Care Strategy
- Identify and Prioritize FordPass Features
- Drive Integration with the Ecosystem
- Collaborate with Mobile Design and Engineering
- Conduct Discovery and Experimentation
- Analyze Data and Measure Impact
- Develop Product Pitches and Requirements
Other
- Bachelor's degree required
- 5+ years of proven customer research experience
- Have gone 0 to 1 with a specific digital product launch as the Lead Product Manager
- Exceptional verbal and written communication skills, with the ability to clearly articulate complex concepts and present effectively to senior leadership
- Visa sponsorship is not available for this position
