2U is looking to leverage marketing insights to drive degree pipeline research, strategy, and progress, aiming to improve the quality of marketing insights for sales conversations and create more self-service tools for the degree pipeline.
Requirements
- 5+ years' experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy.
- A clear understanding of the higher education landscape.
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels.
- Demonstrated organizational skills, and ability to work independently and autonomously.
- Strategic and tactical problem solver including facility with using data and analytics.
- Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management.
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand.
Responsibilities
- Utilizing marketing insights to help drive degree pipeline research, strategy, and progress.
- Serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads.
- Work closely with Finance to iterate on program rubrics and models.
- Work with Marketing and Data Science to create more self-service tools that can benefit the degree pipeline.
- Improving the quality of marketing insights provided for sales conversations, including tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.
- Develop target lists of ideal programs, as well as feature checklists for each vertical to help guide partnership conversations.
- Develop standard analytical frameworks to identify product fit, ways to optimize potential programs.
Other
- Bachelor's degree or equivalent work experience; Master's degree a plus
- At least 5 - 7 years of relevant work experience
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Meticulous attention to detail
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
- May require occasional travel to HQ if remote; NYC or partner universities.
- While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two to three days a week.
