Intuit Credit Karma is looking to drive member adoption and engagement for its financial wellness offerings by developing and executing key go-to-market strategies and plans.
Requirements
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
- Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
- Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
- Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
- High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
Responsibilities
- Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
- Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
- Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
- Collaborate with product and research teams to influence product strategy and roadmap development
- Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
Other
- BA/BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred
- 2+ years in product marketing at a large B2C tech company
- Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats.
- Highly collaborative work style; able to collaborate and influence cross-functionally
- High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
