National Dentex is looking to grow its team and is hiring a Senior Product Marketing Manager to provide input to operational, sales and marketing decisions by assessing demographics, competition, prices, campaign ROI’s and sales and marketing outlets to develop sales and marketing strategies for existing and future programs or services.
Requirements
- Analytical proficiency including the ability to forecast and report ROI.
- Understanding of consultative sales process.
- Use National Dentex’s CRM System for all Sales and Marketing activities recording and coordinating with the team to design the best commercial approach.
- Develop lab-specific promotional strategies and evaluate results using KPI’s.
- 5 years progressive experience in dental or healthcare industry.
- Experience in marketing, sales or service preferably in a dentist’s or Physicians office or other healthcare related industry.
Responsibilities
- Provide organizational leadership, development and execution of marketing initiatives focused on the needs of NDX labs as well as the trends in the dental industry
- Develop and implement marketing plans and initiatives designed to maximize our understanding and position in the dental market including market dynamics and competitive analysis
- Working in collaboration with the sales and marketing teams, this role will identify and execute against emerging trends in the dental laboratory market, understand the structure, dynamics, and needs of this market and develop appropriate market models
- Work alongside laboratory internal teams to identify, create and execute effective marketing strategies.
- Lead competitive analysis and counter-intelligence initiatives.
- Provide leadership and direction for NDX laboratories to ensure effective field delivery by Market Development, Laboratory and sales teams.
- Understand National Dentex’s target market profiles, customers’ business and clinical requirements and competitor’s activities to coordinate National Dentex’s field activities and develop customer relationships with Laboratories to gain insights into market trends.
Other
- Provide leadership and direction to the organization focused on key market needs, gaps and product/customer requirements.
- Position National Dentex with all internal and external stakeholders as a customer centric organization, building on the organizations’ Vision and Mission statements
- Manage, lead or participate in a team of stakeholders in identifying new business opportunities with existing and new customers and developing National Dentex’s business and sales plans.
- Developing relationships and communicate effectively with all levels of internal and external customers.
- Strong leadership potential.
