Agentio is building the future-state of digital advertising where AI, creators, and brands converge, aiming to transform a $600B digital ad ecosystem by shifting digital ad spend into the hands of creators. The company's AI-native platform transforms the creator ad buying process, delivering performant, scalable, and authentic creator-led marketing, removing friction of traditional sponsorships and compressing weeks of manual work into seconds.
Requirements
- 8+ years of experience in product marketing in MarTech/AdTech, having marketed a product to marketers/advertisers.
- A deep understanding of performance marketing—what drives efficiency, how to measure across the funnel, and how to optimize for success.
- A history of successful product launches and marketing initiatives in zero-to-one environments.
- Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives.
- A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.
- Demonstrated success launching products, enabling sales teams, and driving adoption with speed and impact.
- A clear, concise communication style that connects with both technical and non-technical audiences.
Responsibilities
- Develop and deliver messaging, positioning, and materials quickly—turning ideas into actionable assets in days, not weeks.
- Own weekly product rollouts and updates, driving excitement and adoption through clear and compelling communication.
- Actively test and iterate on messaging, adapting based on feedback and results to ensure we’re always hitting the mark.
- Simplify complex product functionality into concise, value-driven messaging for both brands and creators.
- Use data, customer feedback, and team input to uncover trends and opportunities, crafting compelling stories that resonate with users and prospects.
- Create strategic messaging frameworks—including use cases, personas, and customer stories—to support go-to-market activities across pitch decks, product features, external comms, our website, and PR.
- Plan and execute product launches quickly and precisely, ensuring seamless cross-functional coordination.
Other
- Deeply understand our customers and prospects, turning you into the team’s platform and industry expert.
- You’re familiar with and passionate about the creator economy and digital advertising.
- You bring an entrepreneurial mindset, able to balance speed with strategy.
- You’re laser-focused on outcomes and delivering value to users.
- You’re comfortable in zero-to-one environments and thrive when you truly own the outcome.
