FlexGen is seeking to scale awareness and adoption of its HybridOS software and services solutions within the battery energy storage industry by leading the positioning, go-to-market execution, and content strategy for its flagship product.
Requirements
- Experience with marketing automation, CRM platforms, and content management tools
- Strong analytical skills and experience using market data and performance metrics to refine strategies
- Exceptional storytelling and content development skills; able to simplify complex concepts
- 5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology
- Demonstrated success launching technical products and enabling enterprise sales teams
- Excellent communication and collaboration skills with a team-first mindset
Responsibilities
- Plan and execute product launches, feature releases, and announcements for HybridOS and other core offerings
- Collaborate with product and engineering to translate technical capabilities into customer-centric value propositions
- Develop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personas
- Work with the content team to create content across the buyer journey: blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and more
- Support the development and execution of targeted campaigns; set KPIs, measure impact and report out on results and learnings
- Lead efforts to gather and synthesize competitive intelligence and industry trends
- Own competitive intel research and development of competitive battlecards and objection-handling guides
Other
- 5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology
- Bachelor’s degree in marketing, business, engineering, or a related field
- Excellent communication and collaboration skills with a team-first mindset
- Work closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategies
- Support demand generation initiatives through targeted messaging and content contributions
