Formlabs is looking for a Product Marketing Manager to drive market adoption of their 3D printers and related accessories and materials by managing the go-to-market strategy, messaging, positioning, product launches, content creation, sales enablement, and market analysis.
Requirements
- 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
- Detail-oriented with a track record of excellence in project management
- Passionate about technology and interested in 3D printing
- Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
- Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to complete projects
- High level of initiative and strong business judgment; comfortable solving strategic problems in real time
Responsibilities
- Be the "quarterback" of our launches of our new hardware, software, and materials products
- Nurture existing products by executing changes in marketing and positioning
- Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
- Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
- Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
- Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
- Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Other
- Tactfully manage by influence with leaders across the organization
- Ability to think holistically, and contribute business value outside of your core lane
- Technical writing
- Business degree or Technical degree preferred
- Related industry experience
