Blue Bite is looking to drive real business outcomes by transforming physical products into connected touchpoints through technologies like NFC and QR codes, and needs a Senior Product Marketing Manager to own the full go-to-market strategy for their Connected Goods solutions.
Requirements
- 5+ years of experience in B2B SaaS Product Marketing or Product Management, ideally selling products to retail, CPG, or FMCG
- Proven success launching and growing adoption of new SaaS products or features
- Strong storytelling and positioning skills, you can take a technical product and translate it into business value
- Experience working cross-functionally in fast-paced, distributed environments
- Comfort with ambiguity and a bias toward action, you’re strategic but not afraid to roll up your sleeves
- Familiarity with GS1 Digital Link, QR, or similar smart packaging technologies or supply chain solutions
- MBA or advanced degree in Product Marketing or related field
Responsibilities
- Own and evolve the product strategy from roadmap to execution for Blue Bite’s Connected Goods platform
- Conduct market research, segmentation, and competitive analysis to inform positioning, packaging, and pricing
- Prepare and review product requirements in the form of Epics & User stories, own the product’s ranked backlog and collaborate with Engineering & CS for periodic product releases
- Drive cross-functional launch plans, ensuring internal alignment and effective external rollout
- Monitor trends to continuously optimize messaging and roadmap decisions
- Develop sales enablement assets such as battlecards, value props, and training materials
- Serve as the voice of the customer, translating VOC, usage data, and sales input into product strategy
Other
- Travel up to 20% of the time may be required
- Collaborative entrepreneurial spirit
- Winning through customers
- High ethical standards, openness and trust
- Expectations for results
