Relay aims to increase the success rate of small businesses by providing an all-in-one, collaborative money management platform, addressing the limitations of traditional banking for business owners.
Requirements
- You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
- You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
- You’re a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
- You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates
- You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
- You’re metrics-driven – you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress
- You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset
Responsibilities
- Serve as a key voice of the customer to inform product roadmap and prioritization.
- Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line.
- Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines.
- Lead research efforts to understand user needs, use cases, and market trends.
- Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels.
- Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences.
- Product launches cross-functionally to hit targets and launch and enable internal teams on time.
Other
- This is a primarily remote role with occasional visits to the Toronto office for collaboration and team connection.
- Competitive salary and meaningful equity
- Comprehensive health benefits
- Flexible vacation and time off
- Parental leave with top-up
