Nextworld is looking to develop and execute a product marketing strategy for its WMS product to maximize customer engagement and revenue growth
Requirements
- Well-versed in pricing analysis and modeling
- Highly analytical mindset with the ability to interpret data, draw insights, and optimize strategies accordingly
Responsibilities
- Helps to develop and executes the go-to-market strategy for Nextworld’s launches, including new modules and updates
- Defines software positioning and value propositions that resonate with target customers
- Conducts market research to understand how customer personas, industry-specific trends, and the competitive landscape shape our positioning, product strategy, and pricing
- Conducts pricing analysis and modeling for all product lines, ensuring optimal margins
- Equips sales and marketing teams with the tools, training, and information needed to effectively sell and promote products, including demo scripts, case studies, battle cards, and other resources
Other
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 7+ years of experience in market analysis, synthesis, and making recommendations on product, pricing, placement/distribution model, and promotion to win in the chosen market segment
- 5+ years of experience in the WMS space
- Exceptional written and verbal communicator, adept at simplifying complex data for diverse audiences
- Located in Denver or Kansas City, and able to commute to one of the Nextworld offices at least 3 times per week
