Roofstock is looking to reinvent the rental housing ecosystem for single-family rental homes by merging their passion for helping investors build wealth with cutting-edge technology. The Senior Product Marketing Manager will be responsible for defining and executing the go-to-market strategy for Stessa, Mynd, and RentPrep products to drive adoption and revenue growth.
Requirements
- 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2B or B2C SaaS products.
- Proven history of developing and implementing go-to-market strategies.
- Experience in creating compelling marketing content and sales enablement materials.
- Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
- Deep understanding of modern product marketing methodologies.
- Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions.
- Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
Responsibilities
- Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives.
- Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities.
- Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience.
- Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations.
- Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches.
- Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products.
- Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel.
Other
- Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns.
- Conduct customer interviews and gather feedback to inform product development and messaging.
- Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized.
- Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption.
- Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials.
