Yes Energy's industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running.
Requirements
- Minimum of five years experience in the energy industry, with a strong preference for experience in North American power markets or experience at a Utility.
- Minimum of five years experience in Marketing, Product Marketing, Product Management, or in an analyst, operational, or trader role.
- Experience in SaaS, data analytics, or data science.
- Experience working in a well developed product marketing team within B2B SaaS is preferred
- Technical aptitude with demonstrated ability to learn quickly and become fluent in new technologies.
Responsibilities
- Work closely with Product and Sales teams to describe product offerings and develop messaging frameworks, strategy, and value propositions that resonate with select customer personas.
- Drive cross-functional product and feature launches in partnership with Product, Sales, Customer Success, and Marketing teams; own the go-to-market plan, positioning, and launch deliverables.
- Use insights and data to inform user narratives and programs that improve the client experience, leading to product awareness, adoption, and growth.
- Contribute to GTM strategy to ensure the development of the appropriate mix of content and channels to drive acquisition and onboarding.
- Develop and thoroughly understand power markets and the products and data that Yes Energy offers to support market participants.
- Serve as the voice of the customer by synthesizing feedback and building cross-functional feedback loops with Sales and Customer Success to ensure product messaging, positioning, and roadmaps reflect customer priorities and pain points.
- Translate customer needs into inspiring solution narratives to fuel expansion into new markets and personas, as well as strategies for campaigns that deepen connections and drive opportunities for sales engagement.
Other
- Full-Time
- Hybrid
- Reports to: Director, Product Marketing
- Location: Yes Energy's core offices: Boulder, CO; Glendora, CA
- Self-starter who thrives in a fast-paced, customer-centric environment, at ease and calm with frequent pivots in priorities.
