Qualys is seeking a senior product marketing manager to own the Go-To-Market (GTM) strategy for their rapidly growing risk remediation solution, Eliminate. The goal is to drive revenue growth, acquire new customers, and effectively position the product in the market by understanding customer needs, competitive landscape, and developing compelling messaging and sales enablement tools.
Requirements
- 7+ years of experience in product marketing, with a focus on security products and solutions.
- Proven experience in launching security products and driving revenue growth.
- Understanding of the various aspects of security industry with passion in working with customers/sales.
- Proven development of external-facing and enablement collateral.
- Proven track record of use case demo creation
- Exhibitable sales and marketing experience in the form of creating technical documentation and/or speakership appearances.
- Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences.
Responsibilities
- Create thought leadership content, including white papers, webinars, emails, presentations, etc.
- Research the competitive landscape, determine how competitors are positioned and develop optimized positioning strategies and support documents for the TotalCloud.
- Design, deliver and train the Qualys Sales Team on value-based demonstration of our products
- Develop sales enablement collateral including customer product presentations decks and demo scripts.
- Foster strong relationships with customers to gather feedback, understand pain points, and translate insights into product requirements along with the PM team.
- Proven development of external-facing and enablement collateral.
- Proven track record of use case demo creation
Other
- Be the ‘GTM Owner’ of the Risk Remediation solutions and constantly think about how to grow the revenue, win customers and activate the market including new avenues for monetization.
- Do the regular business analysis of the product’s revenue along with PM, Sales, Leadership and understand and report on various metric such as cross-sell, up-sell, expansion, renewal and come up with business plan to improve on each of the metric and present to leadership team
- Pipeline and Lead Generation -come up with campaign ideas to generate the leads for the business and execute the plan to convert pipeline to close won.
- Imaginative, Creative and Artful in creating messaging that is defensible, clear and monetizable
- Pricing and Packaging – evaluate various monetization options including freemium, premium and packaging with other Qualys products etc. to drive the customer adoption and revenue growth
