Advantage Group International is seeking to accelerate the next phase of its product transformation by bringing research, analytics, and collaboration tools together into a unified platform. They are establishing their first dedicated internal Product Marketing function to build, lead, and execute product marketing across their B2B SaaS products and data platforms, aiming to shape the voice of their portfolio, define its story, and enable teams to communicate value effectively.
Requirements
- 6+ years of experience in Product Marketing for B2B SaaS or enterprise technology.
- Proven ability to create and scale GTM strategies across multiple products or portfolios.
- Experience in portfolio storytelling — crafting a unified value narrative across multiple offerings.
- Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories.
- Strong collaborator with cross-functional leadership experience in global or matrixed organizations.
- Adept at independent execution — balancing strategic thinking with hands-on delivery.
- Familiarity with market intelligence, segmentation, and buyer journey design.
Responsibilities
- Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards.
- Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform.
- Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization.
- Lead go-to-market strategy and launch execution for new products, features, and platform releases.
- Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value.
- Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation.
- Establish metrics to measure marketing impact, adoption, and product engagement.
Other
- The role will collaborate extensively with global internal teams and international customers, requiring strong cross-cultural communication skills and the flexibility to occasionally work outside of traditional Monday–Friday, 9–5 hours to align with global time zones.
- Primarily remote/hybrid in Toronto: Advantage Group embraces flexible working to meet the needs and preferences of our employees. This role is primarily remote, with the option to work in person at our Toronto office or as requested by your manager.
- Is energized by building from the ground up — defining structure, playbooks, and best practices for a new internal function.
- Balances strategic storytelling with hands-on execution — from market positioning to content creation.
- Thrives in global collaboration, working effectively across cultures, time zones, and functional disciplines.
