Bio-Techne is seeking a Senior Product Marketing Manager to lead global marketing efforts for their ImmunoAssay portfolio, aiming to drive customer engagement and commercial success for key immunoassay product lines like Simple Plex and Multiplex platforms.
Requirements
- Experience in product marketing for immunoassays and within clinical or pre-clinical sectors, is highly desirable.
- Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
- Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio.
- Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
- Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment.
Responsibilities
- Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
- Craft compelling value propositions, competitive positioning, and messaging frameworks.
- Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development.
- Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
- Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
- Translate customer needs into actionable insights that inform product and marketing decisions.
- Lead campaign development for new product launches, and demand generation initiatives in collaboration with regional marketing and commercial teams.
Other
- 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
- Able to work effectively in a fast growing, highly collaborative environment.
- Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
- Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.
- This position is available as a fully remote opportunity.
