Genus AI is looking for a Senior Product Marketing Manager to own the narrative, shape go-to-market strategy, and help define a new category in AI-powered e-commerce performance, establishing Genus AI as the category leader in AI-powered Dynamic Product Ads.
Requirements
- 5–8+ years in B2B SaaS Product Marketing, ideally in: MarTech / AdTech, E-commerce platforms, Creative automation, AI/ML tooling
- Experience building PMM foundations from the ground up.
- Demonstrated success in GTM launches and narrative development.
- Deep familiarity with the buyer journey in mid-market and enterprise SaaS.
- Proven ability to translate technical products into differentiated messaging.
- Strong cross-functional leadership working with Product, Sales, and Marketing.
- Experience with Meta DPAs, templates, product feeds, or catalog-based advertising.
Responsibilities
- Own the development of a compelling category narrative for AI-powered dynamic product advertising.
- Build and maintain messaging frameworks for ICPs, personas, verticals, and feature sets.
- Translate complex AI, creative automation, and performance optimization capabilities into clear, differentiated value propositions.
- Define and run GTM plans for new product releases, features, and templates.
- Partner with Product to influence roadmap based on market and competitive insight.
- Create structured launch tiers and a repeatable launch engine across channels (website, email, webinars, PR, partners).
- Build and maintain a library of sales assets: pitch decks, one-pagers, ROI calculators, demo scripts, competitive battlecards.
Other
- Own the narrative, shape our go-to-market strategy, and help define a new category in AI-powered e-commerce performance.
- You will be the first dedicated Product Marketing hire, building the discipline from the ground up.
- This is a highly strategic and hands-on role.
- You will craft messaging, shape GTM motions, lead product launches, elevate our brand story, and arm sales with powerful content.
- You will work directly with leadership, product, sales, and customer success to bring clarity, consistency, and excitement to how we communicate our platform’s value.
