Included Health is seeking a Senior Product Marketing Manager to drive messaging, positioning, and go-to-market strategy for its Care Clinic, including virtual Primary Care, Urgent Care, Behavioral Health, and Specialty Care, to improve win rates, inform product roadmap and business strategy, commercialize new products, and expand into new markets.
Requirements
- Deep familiarity with health plan stakeholders and decision-making processes, including knowledge of how medical directors, product leaders, and health plan teams evaluate virtual care offerings
- Proven ability to conduct market research and perform competitive analysis to inform positioning and GTM strategy
- Strong writing and design skills, with the ability to tell a crisp, client-centric, data-driven story
- Experience creating high-quality sales collateral, including presentations, proposals, and other enablement materials with proficiency in either the Google or Microsoft suite of products
- Ability to interpret complex data, extract key insights, and tell a compelling story using statistics
- Proficient in using the Google and/or Microsoft Suite of products
- Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell a compelling story using statistics
Responsibilities
- Inform our GTM strategy, including product positioning, packaging, and pricing, and product roadmap based on deep understanding of the competitive landscape and client needs
- Improve new logo and upsell win rates with a differentiated, data-driven value story
- Launch new products to the market, including partnering with the General Management team to identify and prioritize opportunities
- Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with our Sales and Client Success teams
- Build pipeline and drive brand awareness in partnership with Growth Marketing and Corporate Communications
- Communicate product enhancements and innovation, developing messaging and market-facing materials in partnership with Product, GM and GTM Ops
- Identify opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more
Other
- 7+ years of experience in product marketing or management consulting focused on GTM strategy and execution
- 1+ years of experience with health plans – either working at a company selling into health plans, or working internally at a health plan
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus
- Ability to remain seated in a stationary position for prolonged periods
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse audiences
