SafetyCulture is looking to drive B2B lead generation, accelerate pipeline growth, and expand brand presence across key markets including the US, UK, Europe, and Australia.
Requirements
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams
- Proven success in driving B2B lead generation and pipeline growth in the AMER, UK, Europe, and/or Australia, preferably in a PLG or SaaS environment
- Extensive experience in lead generation, field marketing, event management, and content strategy
- Strategic thinker with a data-driven approach to marketing and a passion for innovation
- Strong understanding of ABM, demand generation, and digital marketing best practices
- Proficiency in marketing technology stacks (e.g., CRM, marketing automation, analytics tools)
- Experience with marketing analytics tools (e.g., HubSpot, Salesforce, Tableau, Amplitude)
Responsibilities
- Develop and execute innovative lead generation strategies tailored to the AMER, UK, Europe, and Australia
- Leverage data-driven insights to identify high-value prospects and optimize lead scoring, nurturing, and conversion processes
- Collaborate with sales teams to ensure alignment between marketing campaigns and sales goals
- Build and manage a robust pipeline for new business and account expansion, focusing on enterprise and mid-market segments across global markets
- Design targeted campaigns to upsell and cross-sell to existing customers, driving account-based marketing initiatives
- Oversee the planning and execution of field marketing programs, including industry events, trade shows, webinars, and bespoke customer experiences
- Lead the development of a global content strategy that supports lead generation, brand awareness, and thought leadership across all regions
Other
- Team Leadership: Build, mentor, and lead a high-performing marketing team across regions, fostering a culture of innovation, collaboration, and accountability
- Budget Management: Develop and manage the marketing budget for AMER and international markets, ensuring efficient allocation of resources and strong ROI
- Cross-Functional Collaboration: Partner with sales, product, customer success, and operations teams to align marketing strategies with company-wide goals
- Brand Advocacy: Act as a brand ambassador, representing the company at industry events, and conferences
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role overseeing global or regional marketing teams
