ConnectWise is looking for a Senior Product Marketing Manager to develop and execute integrated Ecosystem strategies to drive demand and successful campaigns in assigned markets, improving business outcomes and partner success.
Requirements
- Develops and executes growth strategies for ecosystem go-to-market
- Translates technical capabilities into benefit and value proposition for technical and non-technical audiences
- Works on training material messaging and educational content
- Serves as an active participant in thought leadership blogs and whitepapers
- Develops and manages the positioning and messaging for product expansion strategies through our ecosystem
- Identifies ecosystem needs, oversees market research, and monitors market trends and competitive landscapes
- Communicates the value proposition of products and develops tools to support the selling process
Responsibilities
- Develops and executes growth strategies for ecosystem go-to-market
- Translates technical capabilities into benefit and value proposition for technical and non-technical audiences
- Works on training material messaging and educational content
- Serves as an active participant in thought leadership blogs and whitepapers
- Develops and manages the positioning and messaging for product expansion strategies through our ecosystem
- Identifies ecosystem needs, oversees market research, and monitors market trends and competitive landscapes
- Communicates the value proposition of products and develops tools to support the selling process
Other
- Provides support to cross-functional teams with the goal of leading them towards successful GTM outcomes
- May coach, review, and/or delegate work to other team members
- Designs, delivers, and executes marketing and communication strategies
- Manages multiple projects simultaneously, while remaining detail oriented and data driven
- Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers
