FUJIFILM Biotechnologies needs to promote and expand brand awareness of its viral gene therapy product offerings in the global marketplace by developing and supporting global marketing strategies, tactics, and communications aligned with the Global Marketing Strategy and Company business.
Requirements
- Proven experience managing multiple projects on time and on budget.
- Proven experience with Microsoft Office and other software tools like SalesForce, SmartSheet, Marketo, ShowPad, and Adobe
- A proven understanding of viral/gene therapy-based sectors with a desire to continue learning to provide effective support as the organization expands its technical capabilities and offerings.
Responsibilities
- Responsible for creating the marketing strategy and tactics that are aligned with the Global Marketing Strategy for viral vector, vaccines and gene therapy.
- Leads the development of positioning, core messaging and customer segmentation aligned with the specific service and product offerings.
- Executes market research and voice of customer as needed to create/refine segmentation, positioning, and messaging.
- Leads the creation, improvement, and maintenance of a broad range of compliant and up to date marketing materials, including but not limited to marketing brochures, fact sheets, eBooks, videos, infographics and other collateral, advertising campaigns, SEM/SEO, website content, including campaign landing pages, core service line PowerPoint presentations, sales training tools and presentations, marketing communications, such as launch plans, new site openings, and press releases
- Partner with the VGT business to develop the offering/technology roadmap and launch new offerings/technologies into the market as needed.
- Collaborate with Technical Marketing in the alignment of demand generation and thought leadership content strategy
- Collaborate with digital marketing operations to execute, measure and track campaign KPIs.
Other
- excellent communication skills demonstrated with the ability to work effectively in cross functional teams and effectively influence team members.
- excellent scientific writing and presentation skills.
- The ability to translate scientific and technical content into concise and persuasive market messages and engaging content.
- knowledge of a variety of marketing concepts, practices, and procedures.
- can travel (domestically and internationally) when necessary.
