AfterShip is looking for a Senior Growth Product Marketing Manager to accelerate customer and revenue growth by uncovering impactful opportunities across the full funnel, from acquisition through retention and expansion. This role bridges the gap between product growth and product marketing, ensuring alignment between demand channels and the actual product experience to drive customer success, retention, and expansion.
Requirements
- Experience with both PLG and sales-led GTM models.
- Strategic thinker with a growth mindset: you see the full funnel and know how to influence each stage.
- Data-driven decision maker: you use data to prioritize, validate, and iterate quickly.
- Strong product marketing foundation: you're skilled at positioning, messaging, and translating product value into customer outcomes.
- Experimentation-first operator: you thrive in testing, learning, and scaling what works.
Responsibilities
- Define and track growth goals across the customer journey (acquisition, activation, conversion, retention, churn), building dashboards and reporting insights to leadership.
- Run experiments and optimize the funnel with Product Growth: A/B testing messaging, onboarding, pricing, and UX to reduce friction and improve conversion and retention.
- Craft positioning and messaging that clearly communicates product value to target segments and supports adoption and engagement across lifecycle stages.
- Drive acquisition and retention programs by shaping organic channels (SEO, lifecycle, website), campaigns, and in-product communications (email, push, in-app).
- Influence monetization strategy by contributing to pricing, packaging, promotions, and identifying upsell and expansion opportunities, ensuring efforts are sustainable (CAC, LTV, payback).
- Identify high-leverage opportunities through PMM's market research, competitive analysis, and customer segmentation, turning insights into actionable growth plays.
- Support product launches with a growth lens, planning rollout, messaging, and experiments to accelerate adoption and revenue impact.
Other
- 5+ years of experience in marketing, ideally with 3+ years in a growth-oriented role
- Collaborative partner: you can rally product, design, and GTM teams around shared growth goals.
- Outcome-oriented: you focus on measurable impact and know how to balance quick wins with long-term bets.
- Great Place to Work Certified culture
- Flexible Work Setup: remote-first/hybrid-flexible
