Visa is seeking a Senior Product Marketing Manager to translate the power of Visa’s new products into effective value propositions, compelling narratives, and tools for sales teams that engage Visa’s global clients and customers, ultimately driving market success and connecting the world through the most innovative, convenient, reliable, and secure payments network.
Requirements
- Experience with payments or fintechs, new technologies, and working in global, matrixed organizations
- Proven expertise in creating strong product positioning, messaging, and content that drives customer engagement and adoption.
- Demonstrated experience using market research and customer insights to inform go-to-market strategy and product development.
- Experience with strategic planning, budgeting, data analysis, and marketing agency management
- Familiarity with AI Commerce offerings, Digital Payments, and Data & Platform capabilities
Responsibilities
- Client & Market Insights: Use research, customer interviews, and competitive analysis to identify client needs and strategic market opportunities.
- Product Expertise: Partner closely with the product organization to understand the products, roadmaps, and help drive market success by monitoring performance and adoption.
- Positioning & Messaging: Craft compelling narratives that communicate the unique value and differentiation of our products to diverse audiences, from C-suite executives to technical teams.
- Content & Asset Development: Translate product messaging into high-impact assets, including presentations, videos, and collateral, to fuel sales and marketing initiatives.
- Go-to-Market Execution: Collaborate with marketing, sales, and communications teams to orchestrate and execute unified launch plans that drive product adoption.
Other
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
- Travel Requirements: This position requires travel 5-10% of the time.
- Mental/Physical Requirements: This position will be performed in an office setting.
- Optimism and a pragmatic approach to challenges
- A strategic and proactive mindset, with excellent communication skills and the ability to lead cross-functional initiatives and navigate ambiguity.
